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==Columbian Film is Released in a Pioneering Way==

By: Chanel Proell


The studio who produced the Columbian made film Lecciones Para un Beso is making a pioneering move using social media to release the film in the United States. Using Facebook as a platform to gain fans, the Columbian film studio is working with Facebook to allow fan-page followers to rent the movie online. On Facebook people will be able to rent the movie for a dollar from the movies page. I thought this story was important to list because it could be opening up the possibilities for even more movies to have the same option of renting. This could be the creation of a new movie viewing trend.

Lecciones Para un Beso


New Novelist is predicted to boost China's Growing Film Industry

by Nicole Tawney

Popular novelist, Geling Yan, author of The Flowers of War and now the highest grossing movie released in China this year, is set yet again to have another one of her novels adapted into film. Due to China's strict law on the amount of foreign films allowed to be released in China each year, film companies are increasingly looking for literary works. The Chinese film industry rose 29% this year and will continue to rise. Readership in the literary world is dying according to Yan, having books be adapted into movie screen plays will hopefully grab a wider audience. She hopes that with the popularity of the movies, more and more people will be motivated to the read the original work, of not just her novel but of others as well. Many of her novels also include historical references as
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to contemporary issues, which would make them harder to get published due to China's strict censorship. China is increasingly getting more and more attention for the the films they are producing and are starting to loosen on their strict censorship laws, this could mean trouble for Hollywood with a new competitor rising up.

Here is a link to the article
http://www.timeslive.co.za/entertainment/movies/2012/02/16/novelists-open-new-chapter-for-chinese-film-industry

Movie Review Aggregators Grow in Popularity, But Do They Matter?

http://www.thewrap.com/movies/article/rotten-tomatoes-metacritic-movie-review-intelligence-35256

This is an article about the effectiveness and reliability of information that different movie review aggregators provide. While consumers are looking to sites such as "Rotten Tomatoes" with more frequency, the film industry is beginning to pose the question, do the results and reviews that these sites provide accurately and unbiasedly portray views of critics? Growing popularity among these sites suggest that more and more people are looking for tools to help them sift through and find media that is meaningful to them. Since studios don't have any control over such sites and their opinions, it seems only natural that they would try to poke holes in the authenticity of such reviews... unless, of course, the reviews are in their favor.

by Brie Cichy