By: Clarissa Hanna Chronicle Marketing Gets Creative
Now this is how you promote a new film! The 2012 film “Chronicle” just came out and one of the ways that they marketed it was by having people figured planes fly in New York City skies! Chronicle is a science fiction film where 3 of its main characters have flying powers. So its marketing team worked on that theme and developed 3 remote controlled planes, shaped as human beings, to fly up in the sky. This creative technological idea did have people talking about it. With over 7 million YouTube views, this genius promotion technique reached a huge number of audiences whether up in the sky or on social media networks. It is definitely a step forward in the film promotion field which did lead to an even bigger number of consuming viewers.
It seems like nowadays there are so many remakes of the 80’s classics like Dirty Dancing, Footloose and so many others that are soon to come. With that being said Paramount-MGM has announced they will be remaking yet another 80’s classic, Valley Girl. However that is not the interesting fact about this article from deadline.com. According to the article there were several well-acclaimed directors looking to work on this project, however a little known director, Clay Weiner, snagged the job. How did he do that you ask? Simple, unlike the other big name directors he let his work speak for him. According to the article Weiner, put together a three-minute demo reel that was a choreographed mash-up with songs from the 1980s film. I found this particularly important because as a media student hoping to one day work in film or broadcast industry, I found this article a bit inspiring to say the least. Putting forth a little more effort in your work does truly distinguish you from the big-wigs in the business.
By: Kelly Kauffman
Polish films are making large numbers at the box office taking up 30%, which has become the highest figure in Central and Eastern Europe. This may be due to Poland having "one of the strongest public-sector funding systems in Central and Eastern Europe". Showing higher numbers shows that public sector funding may be a more appealing option for countries that are struggling to have their films produced instead of importing foreign films, such as American films. This could begin a trend and gravitate away from watching American mainstream movies and instead focus on interests of the home country.
A look can in fact be worth a thousand words. This Oscar season we find ourselves being reminded of an old trend of the film industry, silence. The acting world has taken a turn this season and revisited an old style of acting that relies on expression rather than heavy dialog. There is a major turn since last year comparing the film The King's Speech which became a four-time winner including best picture. This year we are seeing films in the running that are highlighting light dialog such as The Artist, Hugo, Extremely Loud and Incredibly Close, The Girl with the Dragon Tattoo and War Horse. The cause of this current trend is unknown but Michel Hazanavicius, the director of The Artist speculated that this stems from the fact that with the flourishing technology market we are able to consume media via the internet and even through our mobile devices. The farther we as a society move away from traditional format of movie making may have created a longing for movie makers to go back to their retro roots. He also suggested that with the increasing amount of communication we may have perhaps become nostalgic for peace and quiet and what better coupling than silent films? Whatever the motivation behind this Oscar season trend, I believe this is a great reminder for people, especially the younger generation, to remember and appreciate the artistry behind the film industry. Silent films do not require the crutch of heavy dialog and the absence of words can be just as powerful as their presence.
According to the National Association of Theater Owners for the year 2011, box office tickets have increased 4 cents from the previous year. This also affected the pricing to increase on premium-priced tickets for films in 3D or IMAX. Some analysts believe the increase in tickets has been the root issue to why the total of box office revenues for all of 2011 has declined and cinema attendance dropped 5%. I personally think that the average price $7.93 is quite low, and don’t understand how they go these statistics. Did they factor matinee and non-matinee prices? When I went home during winter break the movie ticket prices in San Francisco, non-matinee, were $11 and $14 for a 3D movie. I agree with the theater owners on tat the attendance drop can’t be blamed solely on the pricing increase. Not many great movies were released last year and no matter how much prices keep increasing people are still going to go to the theaters as long as the movie is worth it.
Chronicle Marketing Gets Creative
Now this is how you promote a new film! The 2012 film “Chronicle” just came out and one of the ways that they marketed it was by having people figured planes fly in New York City skies!
Chronicle is a science fiction film where 3 of its main characters have flying powers. So its marketing team worked on that theme and developed 3 remote controlled planes, shaped as human beings, to fly up in the sky. This creative technological idea did have people talking about it. With over 7 million YouTube views, this genius promotion technique reached a huge number of audiences whether up in the sky or on social media networks. It is definitely a step forward in the film promotion field which did lead to an even bigger number of consuming viewers.
Director Snagged //'Valley Girl'// musical remake through mash-up?
By: Alexis RangelIt seems like nowadays there are so many remakes of the 80’s classics like Dirty Dancing, Footloose and so many others that are soon to come. With that being said Paramount-MGM has announced they will be remaking yet another 80’s classic, Valley Girl. However that is not the interesting fact about this article from deadline.com. According to the article there were several well-acclaimed directors looking to work on this project, however a little known director, Clay Weiner, snagged the job. How did he do that you ask? Simple, unlike the other big name directors he let his work speak for him. According to the article Weiner, put together a three-minute demo reel that was a choreographed mash-up with songs from the 1980s film. I found this particularly important because as a media student hoping to one day work in film or broadcast industry, I found this article a bit inspiring to say the least. Putting forth a little more effort in your work does truly distinguish you from the big-wigs in the business.
Local Movies Account for 30% of Polish Box OfficeBy: Kelly Kauffman
Polish films are making large numbers at the box office taking up 30%, which has become the highest figure in Central and Eastern Europe. This may be due to Poland having "one of the strongest public-sector funding systems in Central and Eastern Europe". Showing higher numbers shows that public sector funding may be a more appealing option for countries that are struggling to have their films produced instead of importing foreign films, such as American films. This could begin a trend and gravitate away from watching American mainstream movies and instead focus on interests of the home country.
Silence Speaks Volumes in Oscar Films
By: Tiia Lyons
A look can in fact be worth a thousand words. This Oscar season we find ourselves being reminded of an old trend of the film industry, silence. The acting world has taken a turn this season and revisited an old style of acting that relies on expression rather than heavy dialog. There is a major turn since last year comparing the film The King's Speech which became a four-time winner including best picture. This year we are seeing films in the running that are highlighting light dialog such as The Artist, Hugo, Extremely Loud and Incredibly Close, The Girl with the Dragon Tattoo and War Horse. The cause of this current trend is unknown but Michel Hazanavicius, the director of The Artist speculated that this stems from the fact that with the flourishing technology market we are able to consume media via the internet and even through our mobile devices. The farther we as a society move away from traditional format of movie making may have created a longing for movie makers to go back to their retro roots. He also suggested that with the increasing amount of communication we may have perhaps become nostalgic for peace and quiet and what better coupling than silent films? Whatever the motivation behind this Oscar season trend, I believe this is a great reminder for people, especially the younger generation, to remember and appreciate the artistry behind the film industry. Silent films do not require the crutch of heavy dialog and the absence of words can be just as powerful as their presence.
Average movie-ticket price edges up to a record $7.93 for 2011
By: Felicia Keay
According to the National Association of Theater Owners for the year 2011, box office tickets have increased 4 cents from the previous year. This also affected the pricing to increase on premium-priced tickets for films in 3D or IMAX. Some analysts believe the increase in tickets has been the root issue to why the total of box office revenues for all of 2011 has declined and cinema attendance dropped 5%. I personally think that the average price $7.93 is quite low, and don’t understand how they go these statistics. Did they factor matinee and non-matinee prices? When I went home during winter break the movie ticket prices in San Francisco, non-matinee, were $11 and $14 for a 3D movie. I agree with the theater owners on tat the attendance drop can’t be blamed solely on the pricing increase. Not many great movies were released last year and no matter how much prices keep increasing people are still going to go to the theaters as long as the movie is worth it.