Prometheus Goes Viral in Marketing Campaign... In The FUTURE!
By: Clarissa Hanna With a newly released promo video from the nonprofit organization TED (Technology, Entertainment and Design), we are now getting an advanced first look at its actor Guy Pearce as "Peter Weyland", the CEO that owns the Prometheus spaceship in the upcoming film. Prometheusis a science fiction directed by Ridley Scott that follows the crew of the spaceship Prometheus in the year 2085, as they explore an advanced alien civilization in search of the origins of humanity. In the promo, Weyland addresses a crowd at the 2023 TED cnference to broadcast his message of "humans being the new gods." This is not something that will be in the actual film, but rather serves as a form of viral marketing. It certainly is a marketing technique that is none-traditional, cutting-edge and progressive for our time. It gives its viewers a sense of what to expect in theatres June 8th. This promo did blow my mind and I thought it’s a creative and innovative way to promote an upcoming film. Being a fan of TED Talks and seeing how they used it in such a futuristic and illusionistic way, it was able to catch my sight and keep me looking forward to watch the film in June.
By: Kelly KauffmanTopher Grace, star of That's 70s Show and film geek, began an interest in the editing process and decided to cut the Star Wars prequels into one 85 minute film. Slashfilm were at the premiere of this film, which was done privately in order to avoid lawsuits from George Lucas. Phantom Menace, the shortest of the prequel films, is 51 minutes longer than the cut shown by Topher Grace. The film itself boiled down the story of Anakin Skywalker and his path to becoming Darth Vader (SPOILER), most of the Phantom Menace had been cut out with the exception of Obi Wan and Qui Gon Jinn dueling Darth Maul. Grace continued other meaningless and unwanted side notes such as the explanation of midichlorians, Trade federation and most of Jar-Jar Binks. Those who had attended the screening thought it had demonstrated the use of editing in changing the way the story has been told, and has shown that even a poor script can be changed into an enjoyable movie. More importantly, it is just another example of fandom and how fans take previous material and make it their own. Even though Grace will not be screening this film for anyone else to see in fear of Lucas's wrath, it will stand as another example of who owns the material: the creator or the fans?Note: This has been the most read article this year on Slashfilm.com in 12 hours it had been published than any other article.
by: Alexis Rangel I found this particular article interesting because being Mexican myself I felt I could relate to this demographic. There are many great Hispanic films out there from many Spanish-speaking countries and the few that are well-known all seem to have one thing in common, they all have a good story to share. Therefore, when I was reading this article I understand that producers are trying to cater to the Mexican market, but they have to create good films with great storylines in order to captivate the audience no matter their ethnicity. I believe that a few production companies understand this such as Pantelion (which is a joint venture between LionsGate and Televisa) and a few other production companies.
It will be interesting to see if in the future Spanish-speaking films could possibly soon become Blockbusters here in the U.S. I think that as long as these production companies start strategically marketing their films, and not just focus on the Mexican demographic, then they could soon be competing with English films at the box office.
It’s all about the Benjamins! This recession isn’t just hitting you and me, the film business took a big hit too. The reality of a financial crisis such as this is that people are holding onto their money rather than investing. The film studios rely heavily on big investors to fund their high budget projects. Money is power. Because of this studios have been forced to be cautious and prudent with the choices of projects they want to produce. That luxury has now been left to the indie filmmakers to take the risks. In order for the big studios to find the equity they need for funding they have been turning to such countries as China. China Main Stream Media National Film Capital Hollywood Group has been one of the most influential new players making co productions with an international appeal. It truly seems to be a symbiotic relationship because they need something only America can provide: Hollywood’s creative talent. Hollywood and China need to continue making this marriage work and really focus hard on mastering their commercialablity.
By: Clarissa HannaWith a newly released promo video from the nonprofit organization TED (Technology, Entertainment and Design), we are now getting an advanced first look at its actor Guy Pearce as "Peter Weyland", the CEO that owns the Prometheus spaceship in the upcoming film. Prometheusis a science fiction directed by Ridley Scott that follows the crew of the spaceship Prometheus in the year 2085, as they explore an advanced alien civilization in search of the origins of humanity.
In the promo, Weyland addresses a crowd at the 2023 TED cnference to broadcast his message of "humans being the new gods."
This is not something that will be in the actual film, but rather serves as a form of viral marketing. It certainly is a marketing technique that is none-traditional, cutting-edge and progressive for our time. It gives its viewers a sense of what to expect in theatres June 8th.
This promo did blow my mind and I thought it’s a creative and innovative way to promote an upcoming film. Being a fan of TED Talks and seeing how they used it in such a futuristic and illusionistic way, it was able to catch my sight and keep me looking forward to watch the film in June.
Topher Grace Edited the Star Wars Prequels Into One 85-Minute Movie and We Saw It
By: Kelly KauffmanTopher Grace, star of That's 70s Show and film geek, began an interest in the editing process and decided to cut the Star Wars prequels into one 85 minute film. Slashfilm were at the premiere of this film, which was done privately in order to avoid lawsuits from George Lucas. Phantom Menace, the shortest of the prequel films, is 51 minutes longer than the cut shown by Topher Grace. The film itself boiled down the story of Anakin Skywalker and his path to becoming Darth Vader (SPOILER), most of the Phantom Menace had been cut out with the exception of Obi Wan and Qui Gon Jinn dueling Darth Maul. Grace continued other meaningless and unwanted side notes such as the explanation of midichlorians, Trade federation and most of Jar-Jar Binks. Those who had attended the screening thought it had demonstrated the use of editing in changing the way the story has been told, and has shown that even a poor script can be changed into an enjoyable movie. More importantly, it is just another example of fandom and how fans take previous material and make it their own. Even though Grace will not be screening this film for anyone else to see in fear of Lucas's wrath, it will stand as another example of who owns the material: the creator or the fans?Note: This has been the most read article this year on Slashfilm.com in 12 hours it had been published than any other article.
Mexican prods target growing U.S. audience
by: Alexis Rangel
I found this particular article interesting because being Mexican myself I felt I could relate to this demographic. There are many great Hispanic films out there from many Spanish-speaking countries and the few that are well-known all seem to have one thing in common, they all have a good story to share. Therefore, when I was reading this article I understand that producers are trying to cater to the Mexican market, but they have to create good films with great storylines in order to captivate the audience no matter their ethnicity. I believe that a few production companies understand this such as Pantelion (which is a joint venture between LionsGate and Televisa) and a few other production companies.
It will be interesting to see if in the future Spanish-speaking films could possibly soon become Blockbusters here in the U.S. I think that as long as these production companies start strategically marketing their films, and not just focus on the Mexican demographic, then they could soon be competing with English films at the box office.
**Investors trickling back to film biz**
by: Tiia Lyons
It’s all about the Benjamins! This recession isn’t just hitting you and me, the film business took a big hit too. The reality of a financial crisis such as this is that people are holding onto their money rather than investing. The film studios rely heavily on big investors to fund their high budget projects. Money is power. Because of this studios have been forced to be cautious and prudent with the choices of projects they want to produce. That luxury has now been left to the indie filmmakers to take the risks. In order for the big studios to find the equity they need for funding they have been turning to such countries as China. China Main Stream Media National Film Capital Hollywood Group has been one of the most influential new players making co productions with an international appeal. It truly seems to be a symbiotic relationship because they need something only America can provide: Hollywood’s creative talent. Hollywood and China need to continue making this marriage work and really focus hard on mastering their commercialablity.