By: Kelly Kauffman
The controversy surrounding the film, Bully, began when the MPAA (Motion Picture Association of America) gave it a R-rating because its use of profanity. The director says this rating represents the hypocrisy when a movie can receive a PG movie but can have a large amounts of violence. This story has sparked many conversations about the flaws of the MPAA and the ratings system, and I have to agree that there seems to be problem with how movies are rated and the reasons behind it. It seems that our culture seems to favor violence to the point of desensitization and abhor profanity and sex. I think there should be a restructuring of the MPAA when it comes to the rating system, before the government decides to intervene.
by:Alexis Rangel
AMC theaters will be hosting a Five hour Marathon of Marvel films and fans are dishing out $40 per tickets. I find it fascinating that fans are willing to pay for such a pricey ticket just to watch the new Avengers film at midnight. What is even more amazing is that most screenings have sold-out. My next thought is, could this be a new way for theaters and movies to profit from these blockbusters? I mean think about it, $40 tickets per person would mean huge numbers at the box office and movie theaters are definitely going to benefit as well. Particularly because staying at the theaters for that long you’re bound to buy food at the concession stand.
By: Clarissa Hanna Everyone witnessed the Twilight Saga success and now all of a sudden the Hunger Games comes along and becomes the next biggest win. How can a new franchise overcome something as big as Twilight? It seems Lionsgate's chief marketing officer, Tim Palen, is the man behind this huge success. The film came out in March 2012, however Mr. Palen began its promotion since spring 2009! It began its promotion through Facebook then Twitter, a YouTube channel, a Tumblr blog, a website, fan blogs, iPhone games and the list goes on. He constantly fed the audience new and exciting ways to sustain their interest in the upcoming film. One could only imagine what he would do to keep that interest going until the trilogy's DVD comes out. Films today like the Hunger Games cannot become as successful without social media. So what's next? What else can a marketing officer do to make a new film bigger than the biggest thing?
‘Bully’ Director Slams MPAA For 'Great Hypocrisy'
By: Kelly Kauffman
The controversy surrounding the film, Bully, began when the MPAA (Motion Picture Association of America) gave it a R-rating because its use of profanity. The director says this rating represents the hypocrisy when a movie can receive a PG movie but can have a large amounts of violence. This story has sparked many conversations about the flaws of the MPAA and the ratings system, and I have to agree that there seems to be problem with how movies are rated and the reasons behind it. It seems that our culture seems to favor violence to the point of desensitization and abhor profanity and sex. I think there should be a restructuring of the MPAA when it comes to the rating system, before the government decides to intervene.
'Avenger' Marvel Movie Marathon tickets sell for $40
by:Alexis Rangel
AMC theaters will be hosting a Five hour Marathon of Marvel films and fans are dishing out $40 per tickets. I find it fascinating that fans are willing to pay for such a pricey ticket just to watch the new Avengers film at midnight. What is even more amazing is that most screenings have sold-out. My next thought is, could this be a new way for theaters and movies to profit from these blockbusters? I mean think about it, $40 tickets per person would mean huge numbers at the box office and movie theaters are definitely going to benefit as well. Particularly because staying at the theaters for that long you’re bound to buy food at the concession stand.
Hungry for The Hunger Games?
http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?pagewanted=all
By: Clarissa Hanna
Everyone witnessed the Twilight Saga success and now all of a sudden the Hunger Games comes along and becomes the next biggest win.
How can a new franchise overcome something as big as Twilight? It seems Lionsgate's chief marketing officer, Tim Palen, is the man behind this huge success.
The film came out in March 2012, however Mr. Palen began its promotion since spring 2009! It began its promotion through Facebook then Twitter, a YouTube channel, a Tumblr blog, a website, fan blogs, iPhone games and the list goes on.
He constantly fed the audience new and exciting ways to sustain their interest in the upcoming film. One could only imagine what he would do to keep that interest going until the trilogy's DVD comes out.
Films today like the Hunger Games cannot become as successful without social media. So what's next? What else can a marketing officer do to make a new film bigger than the biggest thing?