Microsoft’s division, Corbis, has created a new digital music-licensing program called GreenLight Music. Here businesses can access songs and pick them for their projects, commercials, trade shows, and meetings and easily obtain the license for the song. GreenLight follows the path of Corbis’ photo licensing webpage. The idea is to make music licensing easier for businesses and record labels. They will be able to browse through categories like breakups and romance, place a bid for how much they are willing to pay, for how long they will be using it and for what purpose. What is so different about this program is the bid system they created CEO Gary Shenk explains, “Users can choose to “Make an Offer” or “Get it Now.” The “Make an Offer” pricing guidance recommendations are made based on industry expertise; if an offer is too low, the system will suggest you make a higher bid. The “Get it Now” search option features thousands of well-known, pre-approved songs available for immediate purchase. Once planned usage is selected, customers can narrow down the selection by price, theme, mood, genre or decade. Simply select a song, make the purchase and the song is ready for immediate use.” Sony, EMI, Universial and Warner have already signed on making the total number of songs available over 1 million. This program will change the way licensing is done; it will be easier and simplier for customers and the business. GreenLight ArticleGreenLight Music Site
Rush Limbaugh Has Radio in the Spotlight
There has been quite the spotlight on the radio world this past week, but it is not exactly positive. Radio news has been circulating all around one conservative talk show host, Rush Limbaugh. He is under extreme scrutiny by liberals after calling a female law student a “slut” during his nationally syndicated radio show.
This particular instance is reminiscent of just how relevant radio still is. It is a platform for voices, with freedom of speech, often, far exceeding that of television hosts. The point of radio seems to be to shock and create conversation. All biases aside, that’s exactly what Limbaugh did, and he knows it.
He is continuing to run his mouth as advertisers continue to drop his show. In the article below, Rush compares his loss of 45 advertisers, to losing a couple of French fries. He is adding fuel to the fire, but we keep talking about him. In radio, advertising is nearly everything; you are nothing without your advertisers.
This will continue to be an interesting story to follow, especially to see just how vital and influential national advertisers are to radio. It will also be interesting to see just how far a radio personality can freely talk, before their voice turns out to be their demise. We might even see it become his savior. In theory, his continuing comments may bring in listeners because they want to witness the train wreck, in which the advertisers could be awfully tempted to go back.
Last April, Sony's Playstation network was hacked and millions of users passwords and information was stolen. Soon afterwards, someone hacked Sony's website and stole a number of Michael Jackson's unreleased tracks, recorded with some big names in the music industry. This hack was not revealed until March of 2012. Sony paid millions of dollars for these songs recorded posthumously, and now the property is out of their hands. It's interesting considering the amount of money that the estates of Michael Jackson and Whitney Houston made after their death and the increasing value of their . Sony increased the prices Houston's albums less than 24 hours after she passed.
Recently, Rockcityclub.com has partnered up with Slacker Radio to create a new channel devoted solely to artists trying to emerge themselves in the industry and get their music out known publicly. This can be paralleled to television shows “American Idol” or “The Voice”; both help unknown music artists explore and share their talents. This could potentially give the artist their “big break” if the public likes what they hear.
Rockcityclub.com is a social site that allows users to post their own music for anyone on the site to hear. This partnership with Slacker radio is revolutionary in the music industry. Because social media is huge in today’s society, it will be a lot easier for upcoming music artists to utilize this site and get their brand known. "With this partnership, we're giving birth to the world's first radio station devoted exclusively to giving undiscovered artists and bands the chance to have their music heard by millions of potential fans 24 hours a day," said Jack Wishna, owner of Rockcityclub.com. This can also be integrated into Facebook and Twitter giving artists and fans around the world a whole new way to connect and discover music. Streaming music from this site to the radio station is a very resourceful tactic. It’s very easy to discover every day, “popular” music, however, finding good underground music takes time. With this site and radio station collaboration, both listeners and artists needs are being satisfied.
Music Licensing Given the GreenLight Treatment
Microsoft’s division, Corbis, has created a new digital music-licensing program called GreenLight Music. Here businesses can access songs and pick them for their projects, commercials, trade shows, and meetings and easily obtain the license for the song. GreenLight follows the path of Corbis’ photo licensing webpage. The idea is to make music licensing easier for businesses and record labels. They will be able to browse through categories like breakups and romance, place a bid for how much they are willing to pay, for how long they will be using it and for what purpose. What is so different about this program is the bid system they created CEO Gary Shenk explains, “Users can choose to “Make an Offer” or “Get it Now.” The “Make an Offer” pricing guidance recommendations are made based on industry expertise; if an offer is too low, the system will suggest you make a higher bid. The “Get it Now” search option features thousands of well-known, pre-approved songs available for immediate purchase. Once planned usage is selected, customers can narrow down the selection by price, theme, mood, genre or decade. Simply select a song, make the purchase and the song is ready for immediate use.” Sony, EMI, Universial and Warner have already signed on making the total number of songs available over 1 million. This program will change the way licensing is done; it will be easier and simplier for customers and the business.
GreenLight ArticleGreenLight Music Site
Rush Limbaugh Has Radio in the Spotlight
There has been quite the spotlight on the radio world this past week, but it is not exactly positive. Radio news has been circulating all around one conservative talk show host, Rush Limbaugh. He is under extreme scrutiny by liberals after calling a female law student a “slut” during his nationally syndicated radio show.
This particular instance is reminiscent of just how relevant radio still is. It is a platform for voices, with freedom of speech, often, far exceeding that of television hosts. The point of radio seems to be to shock and create conversation. All biases aside, that’s exactly what Limbaugh did, and he knows it.
He is continuing to run his mouth as advertisers continue to drop his show. In the article below, Rush compares his loss of 45 advertisers, to losing a couple of French fries. He is adding fuel to the fire, but we keep talking about him. In radio, advertising is nearly everything; you are nothing without your advertisers.
This will continue to be an interesting story to follow, especially to see just how vital and influential national advertisers are to radio. It will also be interesting to see just how far a radio personality can freely talk, before their voice turns out to be their demise. We might even see it become his savior. In theory, his continuing comments may bring in listeners because they want to witness the train wreck, in which the advertisers could be awfully tempted to go back.
Article
-- Elaina Smith
Even Companies as Big as Sony Get Hacked!
Last April, Sony's Playstation network was hacked and millions of users passwords and information was stolen. Soon afterwards, someone hacked Sony's website and stole a number of Michael Jackson's unreleased tracks, recorded with some big names in the music industry. This hack was not revealed until March of 2012. Sony paid millions of dollars for these songs recorded posthumously, and now the property is out of their hands. It's interesting considering the amount of money that the estates of Michael Jackson and Whitney Houston made after their death and the increasing value of their . Sony increased the prices Houston's albums less than 24 hours after she passed.
Jocelyn Lambert
http://www.bbc.co.uk/newsbeat/17256870
Music Innovations in Social Media
Recently, Rockcityclub.com has partnered up with Slacker Radio to create a new channel devoted solely to artists trying to emerge themselves in the industry and get their music out known publicly. This can be paralleled to television shows “American Idol” or “The Voice”; both help unknown music artists explore and share their talents. This could potentially give the artist their “big break” if the public likes what they hear.Rockcityclub.com is a social site that allows users to post their own music for anyone on the site to hear. This partnership with Slacker radio is revolutionary in the music industry. Because social media is huge in today’s society, it will be a lot easier for upcoming music artists to utilize this site and get their brand known. "With this partnership, we're giving birth to the world's first radio station devoted exclusively to giving undiscovered artists and bands the chance to have their music heard by millions of potential fans 24 hours a day," said Jack Wishna, owner of Rockcityclub.com. This can also be integrated into Facebook and Twitter giving artists and fans around the world a whole new way to connect and discover music. Streaming music from this site to the radio station is a very resourceful tactic. It’s very easy to discover every day, “popular” music, however, finding good underground music takes time. With this site and radio station collaboration, both listeners and artists needs are being satisfied.
Lisa Gabbard
http://www.mi2n.com/press.php3?press_nb=152239