Kelly Clarkson Tries to Outsmart the Music Industry
Kelly Clarkson made an announcement this week that she will be releasing a country version of her number one hit “Mr. Know it All”. Radio stations have already begun to spin the track. This is not necessarily a common move in the music industry, although it has been done. Usually it is a country/pop artist where the song works for both genres, i.e. Taylor Swift, or Lady Antebellum. We will have to see if this was a smart move, but thus far, it is looking like it will give the song a new life and a couple more months in the spotlight. The industry must love this idea. It is so simple, basically just changing the backing music, putting a little twang into it. Essentially, it can’t take too much time or money because they already have a song to work with.
If this single proves to be a success, it will be interesting to see who follows. It really would be an easy way to give a longer life to a single. If an artist could conquer two different music industries with one album, the record companies would have to be happy.
MTV Announces New Platform for Artists.... "Artists.MTV"
Traditionally, a majority of a musical artist's profit and promotion was done through a record label. The current changes in technology have challenged this model. Artists have taken to promoting themselves via the Internet. Facebook offered artists the ability to maintain their Pages and interact with fans.
MTV is taking note and introducing a new platform called Artists.MTV where artists can create and maintain their own page which highlights the artist (and not MTV). They can sell merchandise, book gigs, even host a "tip" jar where fans can tip the performers.
MTV plans to select some of the musicians from Artist.MTV each month based on buzz and popularity and feature them on a show they're developing called Full Frontal which will showcase each band, giving them opportunities to play on different networks, have their music played in TV shows and possibly commercials, as well. MTV acknowledges that the television is still the best medium and that "Internet famous is not the same as television famous."is is
This is big step in adapting to the current landscape of technology and how it affects the music industry.
The music world has now collided with the fashion/ consumer industry. Ssense.com, an online clothing retailer, has made its debut in Australian rapper, Iggy Azalea’s, latest music video “I think She Ready”. This feature is quite impressive and revolutionary; when watching the video, certain “S” buttons will appear throughout. When clicking the “S” button, the user can pause the video, view the items on the page, click on the item and purchase it if desired. In addition, the user will also will be able to view the brand what the items the artists are wearing. Most of the items are high end and expensive; mostly featured are Christopher Kane, Givenchy, and Phillip Lim.
This type of feature will be revolutionary. Firstly, the audience of this music genre is young and interested in the pop culture scene. This is a perfect target audience for advertising merchandise to. Other companies who have created similar systems are “Net-a-Porter” and “Mr. Porter”. These sites created 2-4 minutes shoppable infomercials. I think that Ssense.com has the perfect idea for the collision of the fashion/music industry. Both industries can promote and mutually benefit each other. Most of the time when I’m watching a music video or a movie, I like a lot of the products I see and wonder where it can be purchased. Mashable mentions that this does not have to be limited to clothes; cars, household items, or other products can also be added onto this feature. I think this is a great idea that should catch on and spread to other artists.
Kelly Clarkson made an announcement this week that she will be releasing a country version of her number one hit “Mr. Know it All”. Radio stations have already begun to spin the track. This is not necessarily a common move in the music industry, although it has been done. Usually it is a country/pop artist where the song works for both genres, i.e. Taylor Swift, or Lady Antebellum. We will have to see if this was a smart move, but thus far, it is looking like it will give the song a new life and a couple more months in the spotlight. The industry must love this idea. It is so simple, basically just changing the backing music, putting a little twang into it. Essentially, it can’t take too much time or money because they already have a song to work with.
If this single proves to be a success, it will be interesting to see who follows. It really would be an easy way to give a longer life to a single. If an artist could conquer two different music industries with one album, the record companies would have to be happy.
EW Article
-- Elaina Smith
...
MTV Announces New Platform for Artists.... "Artists.MTV"
Traditionally, a majority of a musical artist's profit and promotion was done through a record label. The current changes in technology have challenged this model. Artists have taken to promoting themselves via the Internet. Facebook offered artists the ability to maintain their Pages and interact with fans.
MTV is taking note and introducing a new platform called Artists.MTV where artists can create and maintain their own page which highlights the artist (and not MTV). They can sell merchandise, book gigs, even host a "tip" jar where fans can tip the performers.
MTV plans to select some of the musicians from Artist.MTV each month based on buzz and popularity and feature them on a show they're developing called Full Frontal which will showcase each band, giving them opportunities to play on different networks, have their music played in TV shows and possibly commercials, as well. MTV acknowledges that the television is still the best medium and that "Internet famous is not the same as television famous."is is
This is big step in adapting to the current landscape of technology and how it affects the music industry.
http://news.yahoo.com/mtv-unveils-website-fans-reach-artists-223523279.html
Fashion and Music Industries Collide
The music world has now collided with the fashion/ consumer industry. Ssense.com, an online clothing retailer, has made its debut in Australian rapper, Iggy Azalea’s, latest music video “I think She Ready”. This feature is quite impressive and revolutionary; when watching the video, certain “S” buttons will appear throughout. When clicking the “S” button, the user can pause the video, view the items on the page, click on the item and purchase it if desired. In addition, the user will also will be able to view the brand what the items the artists are wearing. Most of the items are high end and expensive; mostly featured are Christopher Kane, Givenchy, and Phillip Lim.
This type of feature will be revolutionary. Firstly, the audience of this music genre is young and interested in the pop culture scene. This is a perfect target audience for advertising merchandise to. Other companies who have created similar systems are “Net-a-Porter” and “Mr. Porter”. These sites created 2-4 minutes shoppable infomercials. I think that Ssense.com has the perfect idea for the collision of the fashion/music industry. Both industries can promote and mutually benefit each other. Most of the time when I’m watching a music video or a movie, I like a lot of the products I see and wonder where it can be purchased. Mashable mentions that this does not have to be limited to clothes; cars, household items, or other products can also be added onto this feature. I think this is a great idea that should catch on and spread to other artists.
http://mashable.com/2012/04/04/shoppable-music-video/
(watch music video on this site)
-Lisa Gabbard