Article An eminent role of SEO strategy is getting other websites to link to your site, however if you are linking your video content to YouTube, your site doesn’t build much link equity or page rank at all. This can be a very frustrating scenario especially for web developers who are trying to increase traffic to their site. Because search engine robots only understand actual text, they can’t determine the quality of a video by the content inside it — only by the links to it and the content around it, like the title or tags. This has become a constant issue for sometime but a couple of solutions have emerged. YouTube now has the ability to place captions on its videos. The transcript of a video can be attached to its timeline, allowing users seek to specific portions of YouTube videos by phrase. This transcript can be searched and indexed by the engines, meaning your video content itself can count toward ranking now. Whereas originally you had to provide your own captions to attach, YouTube can now do captions automatically. One company that has accelerated this concept is SpeakerText. SpeakerText helps perform the same transcript-to-video capabilities as YouTube captions, but further increases SEO power through a concept it calls “QuoteLinks.” Basically, once your video has been “speakertexted,” you can embed it on your own website with the transcript attached. Visitors can select a chunk of the transcript, copy it, and paste it in their own blog or website as a link to the exact moment in the video where the quote appears. The link goes to the publisher’s site, not YouTube’s. Right now SpeakerText only works with YouTube, but the company says it plans to provide the service for other platforms in the future.
Posted by: Kelly Howe Link Velocity and Rating Websites article
As we know search engines use a number of different factors to determine the ranking of websites for specific searches. Search engines will use factors such as keywords within the title, the number of back links, and whether or not these back links go to a reliable webpage as tools to establish the order of websites for a search. One factor that is extremely important yet not mentioned as much as it should be is the back link velocity. Having a number of back links on a webpage is important so that a user can find information and navigate a website fluidly. The quantity of back links will raise your ratings for different search queries, however what is just as important is the quality of the back links on a webpage. If after clicking a link on a websites homepage you are forced to wait ten minutes for the link to load then the rating given by a search engine, such as Google, will be lower than a website whose links are quick and reliable.Slower back link velocity will cause your website to be listed lower in the rankings. Link velocity is an important aspect that search engines take into account and because it limits the amount of search spam or unreliable websites as well as keeping results up to date and constantly changing. Search engines play a large part in surfing the web and link velocity is an important term to understand if you are trying to obtain more traffic to your website.
This article explains the value of Search Engine Optimization. As we all know, there are many different ways in which someone can optimize his or her search results, but what is the most affective way to go about this? Blogger Trond Lyngbo explains that SEO costs can be described by one of 3 analogies: buying a car, an iceberg, or a dam. Google uses about 200 different criteria when determining search results, and is constantly changing its algorithm (about 600 times each year). With such rapid and constant change, staying on top of the search results is a daunting task. Analogy number one is SEO is like buying a car, your price will match your needs. For example, if you spend very little on SEO, you may be saving money, but you will not be making any money either. Analogy number two is SEO is like an iceberg, mainly hidden but with massive impact. Like icebergs, 90% of SEO is unseen; on the surface, you may see top rankings, but what you do not see is what it takes to acquire these. Analogy number three is SEO is like a dam, open flood gates and traffic just keeps flowing. Keyword research shows that most searches deal with non-brand generic keywords that are used to describe the persons needs or problems. This is very important to keep in mind when optimizing a website. Overall, there are many things you can do to optimize your search results, but in most cases, you get what you pay for.
Posted by Sonya Modi
What can Bing offer advertisers that Google cannot?
It is clear that in the search engine world Google is king. That is why most advertisers use AdWords, which allows them to advertise on Google. The distanced competitor of AdWords is Microsoft’s adCenter. The adCenter allows advertisers to promote products on Yahoo, MSN, Internet Explore, and Bing. The column from search engine land, Can Bing & adCenter Bring More To The Table For Large Advertisers? suggests that due to the rising popularity of Bing and the sophistication of adCenter’s methods it is worthwhile for advertisers to spend some of their budget on adCenter and not just spend it all on Google’s AdWords.
The column includes statistics to support its claim. 166 million unique users in the U.S. use Microsoft or Yahoo search engines and 57 million of them do not use Google. The column did not mention how many users used Google. In a different article located in the same site it showed that Google had 1 billion unique users world wide per month and Microsoft sites had 905 million. Another interesting statistic the column added was that the average Yahoo and Microsoft searcher is willing to spend 5.5% more money than the average Google searcher.
These claims do make Microsoft and Yahoo seem like favorable advertising space. If these claims are true, the future of search engines, as we know it, will change. If Microsoft earns more through its search engines, it will likely work harder to perfect them. Google may be knocked off its search engine throne and people will begin to “Bing” things when they have questions. If things do not change to that extreme, at least there is a company keeping Google on its toes. Keeping it from becoming complacent and keeping it from monopolizing the search engine industry.
Article
An eminent role of SEO strategy is getting other websites to link to your site, however if you are linking your video content to YouTube, your site doesn’t build much link equity or page rank at all. This can be a very frustrating scenario especially for web developers who are trying to increase traffic to their site. Because search engine robots only understand actual text, they can’t determine the quality of a video by the content inside it — only by the links to it and the content around it, like the title or tags. This has become a constant issue for sometime but a couple of solutions have emerged. YouTube now has the ability to place captions on its videos. The transcript of a video can be attached to its timeline, allowing users seek to specific portions of YouTube videos by phrase. This transcript can be searched and indexed by the engines, meaning your video content itself can count toward ranking now. Whereas originally you had to provide your own captions to attach, YouTube can now do captions automatically. One company that has accelerated this concept is SpeakerText. SpeakerText helps perform the same transcript-to-video capabilities as YouTube captions, but further increases SEO power through a concept it calls “QuoteLinks.” Basically, once your video has been “speakertexted,” you can embed it on your own website with the transcript attached. Visitors can select a chunk of the transcript, copy it, and paste it in their own blog or website as a link to the exact moment in the video where the quote appears. The link goes to the publisher’s site, not YouTube’s. Right now SpeakerText only works with YouTube, but the company says it plans to provide the service for other platforms in the future.
Posted by: Kelly Howe
Link Velocity and Rating Websites
article
As we know search engines use a number of different factors to determine the ranking of websites for specific searches. Search engines will use factors such as keywords within the title, the number of back links, and whether or not these back links go to a reliable webpage as tools to establish the order of websites for a search. One factor that is extremely important yet not mentioned as much as it should be is the back link velocity. Having a number of back links on a webpage is important so that a user can find information and navigate a website fluidly. The quantity of back links will raise your ratings for different search queries, however what is just as important is the quality of the back links on a webpage. If after clicking a link on a websites homepage you are forced to wait ten minutes for the link to load then the rating given by a search engine, such as Google, will be lower than a website whose links are quick and reliable.Slower back link velocity will cause your website to be listed lower in the rankings. Link velocity is an important aspect that search engines take into account and because it limits the amount of search spam or unreliable websites as well as keeping results up to date and constantly changing. Search engines play a large part in surfing the web and link velocity is an important term to understand if you are trying to obtain more traffic to your website.
Posted by: Trevor Straub
Search Engine Optimization
How Much Does SEO Cost? 3 Analogies To Help You Determine its Value
This article explains the value of Search Engine Optimization. As we all know, there are many different ways in which someone can optimize his or her search results, but what is the most affective way to go about this? Blogger Trond Lyngbo explains that SEO costs can be described by one of 3 analogies: buying a car, an iceberg, or a dam. Google uses about 200 different criteria when determining search results, and is constantly changing its algorithm (about 600 times each year). With such rapid and constant change, staying on top of the search results is a daunting task. Analogy number one is SEO is like buying a car, your price will match your needs. For example, if you spend very little on SEO, you may be saving money, but you will not be making any money either. Analogy number two is SEO is like an iceberg, mainly hidden but with massive impact. Like icebergs, 90% of SEO is unseen; on the surface, you may see top rankings, but what you do not see is what it takes to acquire these. Analogy number three is SEO is like a dam, open flood gates and traffic just keeps flowing. Keyword research shows that most searches deal with non-brand generic keywords that are used to describe the persons needs or problems. This is very important to keep in mind when optimizing a website. Overall, there are many things you can do to optimize your search results, but in most cases, you get what you pay for.
Posted by Sonya Modi
What can Bing offer advertisers that Google cannot?
It is clear that in the search engine world Google is king. That is why most advertisers use AdWords, which allows them to advertise on Google. The distanced competitor of AdWords is Microsoft’s adCenter. The adCenter allows advertisers to promote products on Yahoo, MSN, Internet Explore, and Bing. The column from search engine land, Can Bing & adCenter Bring More To The Table For Large Advertisers? suggests that due to the rising popularity of Bing and the sophistication of adCenter’s methods it is worthwhile for advertisers to spend some of their budget on adCenter and not just spend it all on Google’s AdWords.
The column includes statistics to support its claim. 166 million unique users in the U.S. use Microsoft or Yahoo search engines and 57 million of them do not use Google. The column did not mention how many users used Google. In a different article located in the same site it showed that Google had 1 billion unique users world wide per month and Microsoft sites had 905 million. Another interesting statistic the column added was that the average Yahoo and Microsoft searcher is willing to spend 5.5% more money than the average Google searcher.
These claims do make Microsoft and Yahoo seem like favorable advertising space. If these claims are true, the future of search engines, as we know it, will change. If Microsoft earns more through its search engines, it will likely work harder to perfect them. Google may be knocked off its search engine throne and people will begin to “Bing” things when they have questions. If things do not change to that extreme, at least there is a company keeping Google on its toes. Keeping it from becoming complacent and keeping it from monopolizing the search engine industry.
Posted by: Stephanie Costa
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