Maximize the impact of natural search on your search marketing efforts with Searchlight. Track natural search visibility, access competitive intelligence and identify new opportunities to increase traffic, conversions and revenue with a scalable SEO platform designed for the enterprise organization. Conductor’s Searchlight helps to identify, implement and manage successful natural search marketing programs that increase customers and grow revenue. This technology has been utilized in a recent article in regards to Valentines Day. In late January 2012, SEO research company, Conductor analyzed over 1,700 high-volume local and non-location specific keywords, to determine domains that appeared most frequently for Valentine’s Day queries. To the right is an info-graphic they have provided which sums up their findings. This graphic is an example of the capabilities Searchlight gives a company in researching keywords for SEO optimization. To no surprise Yelp.com has dominated local searches for both gift and activity related terms. However, travel review site Gayot.com was close behind. On the non-geographic side, Gifts.com and Redenvelope.com exceeded others for “gifts” searches.
This article discusses 9 alternatives to "Google-ing" a search term. Blekko is a spam-fighting search engine whose goal is to combat the usual lists generated by Google and Bing. Its results are based off of "slashtags," which are lists of user-approved websites for certain search terms. This helps to reduce the appearance of advertising and content farms. Duck Duck Go, a partner of Blekko, is focused on privacy. It does not monitor or collect the information that its users search, unlike with Google. In addition, it links users to the secured forms of major websites such as Facebook and Wikipedia. Dogpile searches and compiles results from many search engines. YayCy is a program that can be downloaded and utilized through an independent user base. There is no central server, so the results come from other users and are not censored. Technorati is a blog-based search engine that focuses solely on the blogosphere. Pipl is a search engine that gathers results from the "deep" web, and gets information about people from documents and sites that many search engines do not index. Indeed is a job search engine available in 50 countries and facilitates around one billion job searches each month. Worldcat is a search engine for students that gathers results from libraries. Blinkx focuses on video search, using speech recognition and video analysis to find video from broadcasters, online libraries and commercial producers. Lastly, Healthline is a medical search engine that collects information from medical and professional sites to produces answers about symptoms, treatments, and doctors.
Google Health Search Update
by Trevor Straub
Recently Google improved its search results when requesting health related queries. With around eighty percent of people at one time or another using the internet to find medical or health information Google decided to enhance the search results given for common health related searches. When searching characteristics of a disease or symptoms without knowing the name, Google used to give related conditions among the top results. Google is now competing with websites such as WebMD and simply cutting down the process of finding a specific condition by listing a number of conditions within the results of certain symptoms.The example above shows the difference between the results for a health query before and after Google's latest update. Now when users type in a query such as "itchy skin" they are not only directed to a number of sites related to itchy skin but they are given a list of common conditions and diseases that are related to itchy skin. For example Dermatitis, Scabies, and Eczema all come up under the new Searches Related to "itchy skin" section. This is another way Google is growing as an internet giant making it hard smaller internet companies to compete.
Taking Advantage of the SEO in Google+
By Stephanie Costa
This fact is probably unsurprising, but the search engine optimization (SEO) for Google+ on Google.com is exceptional. This fact makes creating a Google+ profile mandatory for marketers and desirable for everyone else despite the fact that Google+ does not have as many active users as Facebook or Twitter. It is inevitable that our future employers will search for us online and now we are able to directly control some of the content that will appear.
It is not as simple a creating a LinkedIn profile. Having a neglected profile on Google+ will not help it appear in searches. Profiles on Google+ that go 72 hours without an update will not appear in a search. There are also other ways that help increase the SEO on a Google+ profile. Some of those tricks include posting +1s, having a large following, and adding key words to the introduction, employment, education or places sections on your profile. For some reason the “occupation” section is unhelpful, but it is exceptionally helpful if keywords are added to multiple of the sections mentioned above. If you are interested in learning more about SEO in Google+ check out these two guides, Google Plus Box Ranking Factors Report and The Ultimate Google+ SEO Guide as well as the original article, Two Google+ SEO Guides You Should Read Back to Search Engines Homepage
Searchlight & Valentines Results!
ArticleMaximize the impact of natural search on your search marketing efforts with Searchlight. Track natural search visibility, access competitive intelligence and identify new opportunities to increase traffic, conversions and revenue with a scalable SEO platform designed for the enterprise organization. Conductor’s Searchlight helps to identify, implement and manage successful natural search marketing programs that increase customers and grow revenue. This technology has been utilized in a recent article in regards to Valentines Day. In late January 2012, SEO research company, Conductor analyzed over 1,700 high-volume local and non-location specific keywords, to determine domains that appeared most frequently for Valentine’s Day queries. To the right is an info-graphic they have provided which sums up their findings. This graphic is an example of the capabilities Searchlight gives a company in researching keywords for SEO optimization. To no surprise Yelp.com has dominated local searches for both gift and activity related terms. However, travel review site Gayot.com was close behind. On the non-geographic side, Gifts.com and Redenvelope.com exceeded others for “gifts” searches.
By: Kelly Howe
Alternatives to the Google Search Engine
Sonya Modihttp://memeburn.com/2012/02/dont-google-it-other-search-engine-/
This article discusses 9 alternatives to "Google-ing" a search term. Blekko is a spam-fighting search engine whose goal is to combat the usual lists generated by Google and Bing. Its results are based off of "slashtags," which are lists of user-approved websites for certain search terms. This helps to reduce the appearance of advertising and content farms. Duck Duck Go, a partner of Blekko, is focused on privacy. It does not monitor or collect the information that its users search, unlike with Google. In addition, it links users to the secured forms of major websites such as Facebook and Wikipedia. Dogpile searches and compiles results from many search engines. YayCy is a program that can be downloaded and utilized through an independent user base. There is no central server, so the results come from other users and are not censored. Technorati is a blog-based search engine that focuses solely on the blogosphere. Pipl is a search engine that gathers results from the "deep" web, and gets information about people from documents and sites that many search engines do not index. Indeed is a job search engine available in 50 countries and facilitates around one billion job searches each month. Worldcat is a search engine for students that gathers results from libraries. Blinkx focuses on video search, using speech recognition and video analysis to find video from broadcasters, online libraries and commercial producers. Lastly, Healthline is a medical search engine that collects information from medical and professional sites to produces answers about symptoms, treatments, and doctors.
Google Health Search Update
by Trevor Straub
Recently Google improved its search results when requesting health related queries. With around eighty percent of people at one time or another using the internet to find medical or health information Google decided to enhance the search results given for common health related searches. When searching characteristics of a disease or symptoms without knowing the name, Google used to give related conditions among the top results. Google is now competing with websites such as WebMD and simply cutting down the process of finding a specific condition by listing a number of conditions within the results of certain symptoms.The example above shows the difference between the results for a health query before and after Google's latest update. Now when users type in a query such as "itchy skin" they are not only directed to a number of sites related to itchy skin but they are given a list of common conditions and diseases that are related to itchy skin. For example Dermatitis, Scabies, and Eczema all come up under the new Searches Related to "itchy skin" section. This is another way Google is growing as an internet giant making it hard smaller internet companies to compete.
Taking Advantage of the SEO in Google+
By Stephanie CostaThis fact is probably unsurprising, but the search engine optimization (SEO) for Google+ on Google.com is exceptional. This fact makes creating a Google+ profile mandatory for marketers and desirable for everyone else despite the fact that Google+ does not have as many active users as Facebook or Twitter. It is inevitable that our future employers will search for us online and now we are able to directly control some of the content that will appear.
It is not as simple a creating a LinkedIn profile. Having a neglected profile on Google+ will not help it appear in searches. Profiles on Google+ that go 72 hours without an update will not appear in a search. There are also other ways that help increase the SEO on a Google+ profile. Some of those tricks include posting +1s, having a large following, and adding key words to the introduction, employment, education or places sections on your profile. For some reason the “occupation” section is unhelpful, but it is exceptionally helpful if keywords are added to multiple of the sections mentioned above. If you are interested in learning more about SEO in Google+ check out these two guides, Google Plus Box Ranking Factors Report and The Ultimate Google+ SEO Guide as well as the original article, Two Google+ SEO Guides You Should Read
Back to Search Engines Homepage