As of right now, Google is the leading search engine in the U.S. Eighty-three percent of U.S. search engine users would label Google as their preferred search engine. This number is up from 47 percent in 2004. Google’s advertising generated 36.5 billion dollars last year, a major increase from the 3 billion dollars generated in 2004.
Although Google’s numbers are up, it may be losing users due to the fact that its search engine now includes information pulled from the Google+ social networking site. This month Google enabled its search engines to compile dossiers on the web activity of individual users who are logged in. This is to help them personalize ads. However, most consumers do not wish to have personalized ads because they do not want their online activity tracked.
Google claims to offer a variety of ways that it can protect its users, such as erasing the search history; however, a study showed that only thirty-eight percent of users are aware of these features. Regardless of the decrease in Google’s privacy, a study showed that fifty-nine percent of Americans who are online use a search engine at least once a day. This number is up from twenty-nine percent in 2004. Overall, it seems that people will continue to use Google at a steady rate, even with the decrease in privacy.
From SEO to ASO
By: Kelly Howe
Looks like Google isn’t the only on who merging into the realm of mobile search optimization. Apple already has Siri to search through their mobile devices, but what about the App Store. With over 600,000+ iOS applications and almost that same amount on Androids, the hardest part for App developers isn’t the building process, but being found by millions of users! In the app store search results, there has been little to no algorithm built in for developers to surface higher than hundreds of their competitors.. well Apples is changing the game. It is called App Store Optimization Keyword Volume Estimator, to use the tool, developers enter their app’s URL, and those from their competitors. The software will then analyze the metadata of the apps entered and make recommendations as to the most important keywords to use. This will help you see, for example, if your competitors are focusing on a particular keyword that you may be missing. It will also show you how frequently that term is being searched across app stores. The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.
Google has once again redefined the realm of search engines in order to stay neck and neck with the competition. The newest launch of Google Play replaces its old models of the Android Market, eBookstore, and Music stores and combines them into a one stop shopping experience. It is a different form of search engine optimization but an important one none the less. The new model is expected to reveal unknown aspects of Google that many people may not have been as familiar with, as well as enable a cloud-based service. This means that the content you download on one device, such as a laptop, will be available on all other devices you own, tablets, phones, ect. Finally, Google has also integrated Google+ into its latest development, allowing people to share the content they download from Google Play. This more efficient model is a way of putting all the services Google is able to offer in one place instead of having multiple sites specific to a type of media.
Google Integrates Artificial Intelligence to improve Mobile Search
By Stephanie Costa
Search rates on mobile devices are growing rapidly paralleling the exponential growth of searches on Google when the company first launched. According to an article on searchenginewatch.com, Google is trying to improve user’s search experience on their mobile phone devices because with limited screen space users want more concise answers when they are searching for things on their phones. Google is trying to produce more intuitive answers on search results with use of a knowledge graph (artificial intelligence). This is creating speculation around Google’s artificial intelligence projects. The rumor in Silicon Valley is that Google will launch new products as early as this year that will compete with Apple’s Siri (artificially intelligent personal assistant on the iPhone 4S). Google says the artificial intelligence it is developing will not have a personality or name, but it will be a computer users can interact with physically and verbally. It seems as though Google is prepared for the future of web search to move to mobile devices. It will be interesting to see how artificial intelligence and increase of mobile device use will change how we surf the web.
By Sonya Modi
As of right now, Google is the leading search engine in the U.S. Eighty-three percent of U.S. search engine users would label Google as their preferred search engine. This number is up from 47 percent in 2004. Google’s advertising generated 36.5 billion dollars last year, a major increase from the 3 billion dollars generated in 2004.
Although Google’s numbers are up, it may be losing users due to the fact that its search engine now includes information pulled from the Google+ social networking site. This month Google enabled its search engines to compile dossiers on the web activity of individual users who are logged in. This is to help them personalize ads. However, most consumers do not wish to have personalized ads because they do not want their online activity tracked.
Google claims to offer a variety of ways that it can protect its users, such as erasing the search history; however, a study showed that only thirty-eight percent of users are aware of these features. Regardless of the decrease in Google’s privacy, a study showed that fifty-nine percent of Americans who are online use a search engine at least once a day. This number is up from twenty-nine percent in 2004. Overall, it seems that people will continue to use Google at a steady rate, even with the decrease in privacy.
From SEO to ASO
By: Kelly Howe
Looks like Google isn’t the only on who merging into the realm of mobile search optimization. Apple already has Siri to search through their mobile devices, but what about the App Store. With over 600,000+ iOS applications and almost that same amount on Androids, the hardest part for App developers isn’t the building process, but being found by millions of users! In the app store search results, there has been little to no algorithm built in for developers to surface higher than hundreds of their competitors.. well Apples is changing the game. It is called App Store Optimization Keyword Volume Estimator, to use the tool, developers enter their app’s URL, and those from their competitors. The software will then analyze the metadata of the apps entered and make recommendations as to the most important keywords to use. This will help you see, for example, if your competitors are focusing on a particular keyword that you may be missing. It will also show you how frequently that term is being searched across app stores. The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.
to Article
Google Play
By Trevor Straub
Google has once again redefined the realm of search engines in order to stay neck and neck with the competition. The newest launch of Google Play replaces its old models of the Android Market, eBookstore, and Music stores and combines them into a one stop shopping experience. It is a different form of search engine optimization but an important one none the less. The new model is expected to reveal unknown aspects of Google that many people may not have been as familiar with, as well as enable a cloud-based service. This means that the content you download on one device, such as a laptop, will be available on all other devices you own, tablets, phones, ect. Finally, Google has also integrated Google+ into its latest development, allowing people to share the content they download from Google Play. This more efficient model is a way of putting all the services Google is able to offer in one place instead of having multiple sites specific to a type of media.
Google Integrates Artificial Intelligence to improve Mobile Search
By Stephanie Costa
Search rates on mobile devices are growing rapidly paralleling the exponential growth of searches on Google when the company first launched. According to an article on searchenginewatch.com, Google is trying to improve user’s search experience on their mobile phone devices because with limited screen space users want more concise answers when they are searching for things on their phones. Google is trying to produce more intuitive answers on search results with use of a knowledge graph (artificial intelligence). This is creating speculation around Google’s artificial intelligence projects. The rumor in Silicon Valley is that Google will launch new products as early as this year that will compete with Apple’s Siri (artificially intelligent personal assistant on the iPhone 4S). Google says the artificial intelligence it is developing will not have a personality or name, but it will be a computer users can interact with physically and verbally. It seems as though Google is prepared for the future of web search to move to mobile devices. It will be interesting to see how artificial intelligence and increase of mobile device use will change how we surf the web.
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