Would You Pay A Massive Premium For An Apple Television? By: Kailey AletoArticle
"Within the next several months Apple will be announcing its newest technology advancement, a television"(Reisinger). It's only natural for technologies powerhouse corporation to finally upgrade and redesign the way we watch television. Considering Apple's current price points and current premium charge on all of their products, it's safe to say that purchasing an Apple television will be an investment. It's all going to depend on what kind of new technologies Apple can release alongside televisions existing features. The author of this article, Don Reisinger points out one his first concern with Apple's newest product, "I'm not convinced that Apple will be able to deliver a groundbreaking display technology that will want us to ditch our current high-end televisions." Has Apple taken into consideration television consumer behavior? As Reisinger mentioned, this "will be a 'game changer; because few people buy new televisions more than every decade and Apple, like all others that came before it, needed to realize it. The second concern Reisinger discussed was the defining question that all consumers will be asking themselves on release day is, "Am I willing to pay the massive premium for the Apple television?" From my perspective I do believe that people will jump at this opportunity instantly. The widespread obsession people have with brand name products, let alone Apple products, will definitely play a significant role in the Apple televisions success.
OLED television is organic light emitting diodes. They will produce much better light contrast and color than many LED TV’s. “OLED’s are also more efficient because of the nature of the technology and ability to turn off an individual pixel worth of light in order to render a much darker black on screen.” Even though these televisions run more expensive up front, they will save a customer money on their electricity bill and are more responsive. People will love to have this television because so many people are about “going green” and this television will help that along with being one of the thinnest televisions, perfect for mounting on your wall.
By Samantha Hirsch Source According a report from Forrester Research, which is an independent technology and market research company that “provides advice on existing and potential impact of technology,” tablets are helping to increase the utilization of the “second screen.” The statistics help to support this, with 85% of tablet owners in the United States using their tablets while watching TV. Ultimately, the television-watching tablet owners spend 30% of their tablet time while the TV is turned on, making the tablet a great “companion” to the television. However, the tablet isn’t just being utilized as a television companion. Some television watchers believe that it could be the new television. The company states that many tablet owners “report watching more online video thanks to their devices” and “are using tablets as personal TVs where they had none before: the kitchen, bathroom, and airports.” The utilization of tablets as personal TVs has had not only a huge effect on content producers and television/cable networks, which are “increasingly developing second screen strategies” but also for “any company building tablet experiences.” Forrester's Sarah Rotman Epps notes that “If your product is something else besides media — a software application, a bank account, or apparel, for example — assume that the living room is the primary place where consumers will engage with you from their tablet, and that the TV will most likely be on.” At this point, the tablet working as TVs companion draws some pros and cons, with the challenges seeming to be a bit significant in some instances. However, because of this, the best opportunities may not seem evident instantaneously, but it’s apparent that consumers are “embracing the tablet in a big way” and companies are okay to believe that because of their relationships with consumers, the tablet will have to be more and more incorporated within their products.
Pay-TV expected to reach $200 per month by 2020: Experts predict price spikes won't beenough for consumers to cut the cable cord
Rising content licensing fees and an annual 6 percent rate increase are to credit for the projected $200 per month for pay-TV projected in 2020. While the current average monthly subscription for pay-TV is $86, experts predict a rise to $123 by 2015 and a peak to it’s highest at $200 in 2020. With 84 percent of households paying for cable, companies are confident consumers will continue to pay for their services as they intervene web based VOD services.
Although VOD services such as Netflix and Hulu may prompt cable companies to restructure their business-model, Stacy Higginbotham suggests in her article The Cable Industry Isn’t Stupid, Right?, that the transformation will be a “creation of a combined pay-TV and broadband bundle that gives consumers most of the TV they want on demand and encourages them to avoid going to the Web.” The push to combine pay-TV and web based viewing intends to challenge VOD services and expose content weaknesses. Another reason some consumers may not drop cable services is problems getting content that should be free. Higginbotham notes live sports programming and other content may intentionally be difficult to receive from a standard wall cable connection or may be the result of weak signals in the home.
The restructure of cable companies and combined broadband packages are all efforts taken to secure paying customers. Higginbotham found that Comcast’s move to ensure a content cap (overage resulting in content cut off) along with licensing ties, seeing as they own NBCUniversal, pushes consumers to determine the risk of struggling to find programs outside their parameter. The stop holds and barriers put in place by cable companies strive to trap and retain consumers, assuring patrons their dollars are indeed well spent.
“Social TV” viewing is an advertiser’s dream By Celine Fusella Source
The popularity of social media has brought on a whole new set of prospects for TV marketers and programmers. Nowadays, chances are high that you were tweeting away or updating your Facebook status while you were watching that New Girl episode you just couldn’t wait to see. Although the TV industry has not yet agreed on a common term for the phenomenon, it is well aware of their viewers’ tendency to watch television while operating another screen, such as an iPad or a smartphone.
The above article presents this “second screen” development as a golden opportunity for advertisers offering them “not one, but two screens to capture consumers' attention.” Early tactics that are still prevalent include putting out a hash tag or a Facebook reference prior and during the show’s airing. “Glee” uses Twitter to optimize live interaction with its viewers by having their actors, and even characters, tweeting during airtime. However, many executives understand the importance of pushing further the social networking angle and see it as a means of encouraging people to watch their favorite shows live, as opposed to relying on the good old DVR. Recent attempts at capitalizing on the trend include GetGlue and Umami. While GetGlue asks people to check in to say they’re watching a certain show in exchange for earning points and stickers, Umami uses an audio fingerprinting technology that recognizes what program you are watching and automatically sends you information and fun tidbits about the show in question.
You have to wonder, though, if encouraging this type of second screen viewing experience ultimately could result in viewers paying less attention to the offered programs and advertisements. Then again, there is no stopping people from engaging in such behavior. If you can’t beat them, you might as well join them and embrace social TV to its limits.
Would You Pay A Massive Premium For An Apple Television?
By: Kailey AletoArticle
"Within the next several months Apple will be announcing its newest technology advancement, a television"(Reisinger). It's only natural for technologies powerhouse corporation to finally upgrade and redesign the way we watch television. Considering Apple's current price points and current premium charge on all of their products, it's safe to say that purchasing an Apple television will be an investment. It's all going to depend on what kind of new technologies Apple can release alongside televisions existing features. The author of this article, Don Reisinger points out one his first concern with Apple's newest product, "I'm not convinced that Apple will be able to deliver a groundbreaking display technology that will want us to ditch our current high-end televisions." Has Apple taken into consideration television consumer behavior? As Reisinger mentioned, this "will be a 'game changer; because few people buy new televisions more than every decade and Apple, like all others that came before it, needed to realize it. The second concern Reisinger discussed was the defining question that all consumers will be asking themselves on release day is, "Am I willing to pay the massive premium for the Apple television?" From my perspective I do believe that people will jump at this opportunity instantly. The widespread obsession people have with brand name products, let alone Apple products, will definitely play a significant role in the Apple televisions success.
OLED Television
Article
By: Louise Henninger
OLED television is organic light emitting diodes. They will produce much better light contrast and color than many LED TV’s. “OLED’s are also more efficient because of the nature of the technology and ability to turn off an individual pixel worth of light in order to render a much darker black on screen.” Even though these televisions run more expensive up front, they will save a customer money on their electricity bill and are more responsive. People will love to have this television because so many people are about “going green” and this television will help that along with being one of the thinnest televisions, perfect for mounting on your wall.
Tablets Becoming Television’s Companion, Replacement: Report
By Samantha HirschSource
According a report from Forrester Research, which is an independent technology and market research company that “provides advice on existing and potential impact of technology,” tablets are helping to increase the utilization of the “second screen.” The statistics help to support this, with 85% of tablet owners in the United States using their tablets while watching TV. Ultimately, the television-watching tablet owners spend 30% of their tablet time while the TV is turned on, making the tablet a great “companion” to the television.
However, the tablet isn’t just being utilized as a television companion. Some television watchers believe that it could be the new television. The company states that many tablet owners “report watching more online video thanks to their devices” and “are using tablets as personal TVs where they had none before: the kitchen, bathroom, and airports.”
The utilization of tablets as personal TVs has had not only a huge effect on content producers and television/cable networks, which are “increasingly developing second screen strategies” but also for “any company building tablet experiences.” Forrester's Sarah Rotman Epps notes that “If your product is something else besides media — a software application, a bank account, or apparel, for example — assume that the living room is the primary place where consumers will engage with you from their tablet, and that the TV will most likely be on.”
At this point, the tablet working as TVs companion draws some pros and cons, with the challenges seeming to be a bit significant in some instances. However, because of this, the best opportunities may not seem evident instantaneously, but it’s apparent that consumers are “embracing the tablet in a big way” and companies are okay to believe that because of their relationships with consumers, the tablet will have to be more and more incorporated within their products.
Pay-TV expected to reach $200 per month by 2020: Experts predict price spikes won't beenough for consumers to cut the cable cordBy: Rachel StrasburgArticle
Rising content licensing fees and an annual 6 percent rate increase are to credit for the projected $200 per month for pay-TV projected in 2020. While the current average monthly subscription for pay-TV is $86, experts predict a rise to $123 by 2015 and a peak to it’s highest at $200 in 2020. With 84 percent of households paying for cable, companies are confident consumers will continue to pay for their services as they intervene web based VOD services.
Although VOD services such as Netflix and Hulu may prompt cable companies to restructure their business-model, Stacy Higginbotham suggests in her article The Cable Industry Isn’t Stupid, Right?, that the transformation will be a “creation of a combined pay-TV and broadband bundle that gives consumers most of the TV they want on demand and encourages them to avoid going to the Web.” The push to combine pay-TV and web based viewing intends to challenge VOD services and expose content weaknesses. Another reason some consumers may not drop cable services is problems getting content that should be free. Higginbotham notes live sports programming and other content may intentionally be difficult to receive from a standard wall cable connection or may be the result of weak signals in the home.
The restructure of cable companies and combined broadband packages are all efforts taken to secure paying customers. Higginbotham found that Comcast’s move to ensure a content cap (overage resulting in content cut off) along with licensing ties, seeing as they own NBCUniversal, pushes consumers to determine the risk of struggling to find programs outside their parameter. The stop holds and barriers put in place by cable companies strive to trap and retain consumers, assuring patrons their dollars are indeed well spent.
“Social TV” viewing is an advertiser’s dream
By Celine Fusella
Source
The popularity of social media has brought on a whole new set of prospects for TV marketers and programmers. Nowadays, chances are high that you were tweeting away or updating your Facebook status while you were watching that New Girl episode you just couldn’t wait to see. Although the TV industry has not yet agreed on a common term for the phenomenon, it is well aware of their viewers’ tendency to watch television while operating another screen, such as an iPad or a smartphone.
The above article presents this “second screen” development as a golden opportunity for advertisers offering them “not one, but two screens to capture consumers' attention.” Early tactics that are still prevalent include putting out a hash tag or a Facebook reference prior and during the show’s airing. “Glee” uses Twitter to optimize live interaction with its viewers by having their actors, and even characters, tweeting during airtime. However, many executives understand the importance of pushing further the social networking angle and see it as a means of encouraging people to watch their favorite shows live, as opposed to relying on the good old DVR. Recent attempts at capitalizing on the trend include GetGlue and Umami. While GetGlue asks people to check in to say they’re watching a certain show in exchange for earning points and stickers, Umami uses an audio fingerprinting technology that recognizes what program you are watching and automatically sends you information and fun tidbits about the show in question.
You have to wonder, though, if encouraging this type of second screen viewing experience ultimately could result in viewers paying less attention to the offered programs and advertisements. Then again, there is no stopping people from engaging in such behavior. If you can’t beat them, you might as well join them and embrace social TV to its limits.